Digital advertising, social media and websites

We provide comprehensive digital and social media management services, and have worked with national associations and brands including FP Canada, Nature Conservancy of Canada, The Trans Canada Trail, Biogen, the Canadian Diabetes Association and others. We have designed and managed websites, provided social media services, and implemented paid digital marketing campaigns for nearly a decade.

Social media services

Social media is among the most versatile tools in a communications and customer support arsenal, which is why it is so important to manage it properly. When used correctly, social media provides a direct line of communication with customers, letting you fill them in on what’s going on in your business and the industry at large, promote original content like blogs and videos, and connect with your audience in meaningful ways. Our core services include:

Channel management
Follower growth
Blog post writing
Social media advertising programs
Graphic design for all social channels
Comprehensive reporting

Digital and Social media marketing

DIGITAL AND SOCIAL MEDIA ADVERTISING / PERFORMANCE MARKETING

These days, just about anyone can buy media online. Or it would seem so. In fact, popular networks like Google and Facebook “gamify” digital ad buying to help make the experience seem “fun.”

Whether you have $5,000 or $100,000 or more for a digital marketing campaign, we respect that all budgets have their limitations. To reduce risk and increase the chances of achieving desired outcomes, a methodical, calculated and responsive approach to digital and social media advertising is key. We call it Performance Marketing.

Our approach starts with math. We do our best to predict outcomes based on data insights and then apply our deep experience and applied best practices across networks to meet or beat stated KPIs.

Put simply, there is no “auto-magic” in digital marketing. By taking the following steps we ensure your ad investments are applied wisely and deliver intended results.

SEO copywriting & content strategy

In the absence of a digital content marketing strategy many organizations find themselves “flying blind.” We believe a strong strategy tied to KPIs yields results. Our copywriters are well-trained and experienced in writing for the web, including experts with more than two decades of digital content strategy and writing. Here are a few of our services:

Blog writing
Digital content strategy
Website and other digital campaign content
Search Engine Optimization

Website design

Our website design services can range in scope from designing a fully functional campaign website to a specialty site to support an Annual Report or other special purpose to completely overhauling your web presence.