What better way to learn about British Columbia snow sports offerings than to hear from the individuals who made a name for themselves on the slopes: the Olympians, instructors, resort builders and big-name skiers. Published just in time to help Globe readers plan their winter get-aways, the 2015 Ski B.C. six-part series appeared in the Report on Business magazine, as well as the Globe's Snow Sports, Sports, Life and Report on Business sections. Beyond reaching millions of affluent and influential Globe readers, the feature also included an extensive online component that was updated throughout the season with dispatches from British Columbia's skiing experts and top resorts. The 2015 series is the most recent in a long line of annual features produced in partnership with the Canada West Ski Areas Association, designed as a planning tool for visitors to British Columbia and part of the organization's consumer outreach.