Fiera Foods Company
Fiera Foods provides baked goods to retailers and food service companies, producing artisan breads, muffins, bagels, croissants and other pastries for Canadian and international markets. Founded in 1987 as a small bakery, the company, including its allied group of companies, has had double-digit growth for the last six years and employs more than 1,400 people. It has just completed a multimillion-dollar expansion and further plans include a new factory to produce its own margarine.
“We’re a family-oriented company but with our growth we’ve had to augment our team with professional management and processes. We looked at how other family companies have transitioned and learned a lot about management thinking. We asked ourselves where we wanted to be in the next five years, the next 10 years, then attracted the people who fit our strategy. It’s a fine balance to be a large corporation while at the same time keeping the things that have made you so successful.
“My advice to other companies is to not be so concerned with being an overnight success. Work at your strategy, at getting that first client, getting that second client, being efficient in your processes. Learn as much as possible about other companies you would like to emulate and then integrate what you learn into your own style of doing business.”
president of Upper Crust, a member of the Fiera-allied group of companies and contract manufacturer