Content Marketing

Our content marketing services span social media and advocacy journalism to video production, distribution and special events. 

  • Custom content: Articles, blog posts, infographics, videos
  • Influencer engagement: organic and paid 
  • Digital and social paid amplification: globeandmail.com/ Globe Alliance, FB ads + boosted posts, Google Adwords, etc
  • Reporting: Google Analytics + Buzzsumo social

To learn more about these services, please see the briefs below.


Special feature websites

  • Co-branded 
  • Turnkey
  • Hosted as subdomain of  partner website
  • Customizable: videos, contesting, donation/special notifications, social sharing, etc 

SOCIAL MEDIA

We have led social media and content marketing campaigns for brands including the Canadian Dermatology Association, Financial Planning Standards Council, Nature Conservancy of Canada, Trans Canada Trail and others. Our services range from digital strategy and website development to social media campaign management including organic and paid influencer engagement, paid amplification program management and more. 

Some of the conversations we've started...

 RandallAnthony social media conversations

Advocacy journalism

Professional writing and editing is a pillar among our core competencies. In addition to our work with The Globe and Mail, we are pleased to produce articles for a range of publications and organizations.


Video

We are pleased to offer integrated video production and distribution services through our partnerships with Q Media Solutions in Toronto, and Business Television in Vancouver.

 
 Q media

Q Media Solutions

Specializing in branded content, commercials, interactive media and other forms of video and digital story telling for more than 20 years, Q Media joins RAC as a regular contributor to The Globe and Mail’s Custom Content Group. 

Here is a link to a segment from our 2013 HSBC Global Asset Management print and digital campaign, just one of the many RAC-Q Media collaborations.

http://qmediasolutions.com/file/gam13-107-hsbc-vid01/

Here is a link to an engaging animated presentation Q Media produced for Justin Trudeau and the Liberal Party of Canada

http://qmediasolutions.com/story/liberal-party-of-canada-jtspeech/

 BTV

Business Television, BTV

With a vast distribution network that includes Bloomberg, BNN and FOX Business News, Business Television’s produces commercials and BTV’s half-hour weekly business TV program featuring emerging companies and top industry analysts across the US and Canada. BTV is broadcast to over 100 million households. 

Here are two examples of BTV’s work:

 
BTV feature: 
Aurora Spine. BTV visits this California-based company and reveals its entirely new solution for spinal implant technologies - 4/1/2014 http://www.b-tv.com/features/watch-now.html?id=584

TV commercial:
Kennady Diamonds  - 15 Sec Commercial for CDN Broadcast. Feb 2014 http://www.ceoclips.com/SingleCommercial.aspx?clipid=258


 MVKA

Events

When it comes to special event management, few Canadian organizations compare with MVKA Productions. Over the past 30 years, MVKA has built a worldwide reputation for excellence in special event productions including the 2014 Hockey Canada Awards, the 2011 JUNOS and countless boutique events for brands including Ferrari and others. We are proud to work with MVKA founder and CEO Martin van Keken, and bring content marketing strategies to life through MVKA special events.