Case Studies

Health client

12 week timeline, in 2015

  • Organic influencer engagement
  • Impressions on globeandmail.com 
  • 10,000 page views, 5,840 users
  • Average 1.71 pages / visit
  • 1,030 article shares, mainly FB & Twitter
  • Globe CTR: .25%

6 week TIMELINE, IN 2017

  • Organic and Paid influencer engagement 
  • Paid FB ads
  • 8,868 page views
  • 6,715 unique viewers
  • 1.32 pages / visit
  • 2,037 article shares 
 

CAMPAIGN RESULTS

11% more viewers almost the equivalent content shares, and 84% of the 2015 campaign's page views – in half the time.


PERSONAL FINANCE

12 week timeline, in 2016

  • Organic & Paid influencer engagement
  • Paid boosts on FB
  • Impressions on globeandmail.com
  • 6,025 page views from 4,007 unique users 
  • Average 1.34 pages / visit, 32 seconds avg
  • 593 article shares, mainly LinkedIn
  • Globe CTR: .40%

12 week timeline, in 2017

  • Organic & Paid influencer engagement
  • Paid boosts on FB
  • Impressions on globeandmail.com
  • 23,502 page views
  • Average 2.04 min / session
  • 1,382 article shares
  • Globe CTR: 2.42%
 

Campaign results

290% more page views + 133% more article shares


CHARITY / NGO

8 week timeline, in 2016

  • Organic influencer engagement
  • Boosted FB posts
  • Impressions on globeandmail.com
  • 11,027 page views from 4,164 users
  • Average 2.25 articles per viewer
  •   2,202 article shares, mainly FB
  • Globe CTR: .61% 

6 week timeline, in 2017

  • Organic and Paid influencer engagement
  • Boosted FB posts
  • Google Adwords
  • globeandmail.com impressions
  • 19,442 page views from 9,552 unique users 
  • 1.82 articles / viewer
  • 3,000+ article shares
  • Globe CTR: .45% 
 

Campaign Results

Achieved 57% more viewers, 76% more page views + 39% more content shares  – in 2/3 the time.